Marketers love to declare things dead. We see “SEO IS DEAD” proclaimed weekly. Even Forbes recently got on the bandwagon declaring traditional live TV dead. While we here at Primm are big fans of web and digital marketing in all its forms, we believe in investing in the right platform for the client. And often […]
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Adwords 101: What are the different types of Google Adwords?
When Adwords launched in 2000, there were only text ads above and to the side of Google’s search results. While those text ads are still available, there are now many different types of ads available for businesses of all types and sizes. Here’s a brief introduction to the various options Google has to offer.
Summer in Norfolk: First Fridays on Granby Street!
Happy Independence Day! If you’ve yet to make plans for Friday night, look no further. This Friday, July 5, marks the first First Fridays Granby Street Party. The first Friday of every month, from July to October, people of all ages are invited to get down on Granby Street to enjoy live music, great food, […]
Five E-Commerce Tips For Small Businesses
Every day your business relies on sales transactions to keep the “open” sign on the door and the company mission afloat. When you sell your products from a brick and mortar location, these transactions are person-to-person. You control the logistics of the sale in terms of pricing, discounts and product delivery, and make sure the […]
Branding Disasters: What We Can Learn From JCPenney
“I believe in trusting men, not only once but twice…in giving failure another chance.” -James Cash Penney Based on his quote above, it’s safe to say that the founder and namesake of the ailing department store JCPenney would support newly reinstated CEO Mike Ullman’s second chance at leading the store back to a semblance of […]
Radio and Millenials Are a Great Match. Here’s why.
Generation Y, Generation Me, Millenials…whatever you choose to call them, the 18-34 demographic is probably a part, if not the focus, of your target market. But despite their purchasing power, they can be difficult to reach meaningfully. Why? One of the reasons is that Millenials are more suspicious of advertising than their baby boomer parents […]