Happy Independence Day! If you’ve yet to make plans for Friday night, look no further. This Friday, July 5, marks the first First Fridays Granby Street Party. The first Friday of every month, from July to October, people of all ages are invited to get down on Granby Street to enjoy live music, great food, […]
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Five E-Commerce Tips For Small Businesses
Every day your business relies on sales transactions to keep the “open” sign on the door and the company mission afloat. When you sell your products from a brick and mortar location, these transactions are person-to-person. You control the logistics of the sale in terms of pricing, discounts and product delivery, and make sure the […]
Branding Disasters: What We Can Learn From JCPenney
“I believe in trusting men, not only once but twice…in giving failure another chance.” – James Cash Penney Based on his quote above, it’s safe to say that the founder and namesake of the ailing department store JCPenney would support newly reinstated CEO Mike Ullman’s second chance at leading the store back to a semblance […]
Radio and Millenials Are a Great Match. Here’s why.
Generation Y, Generation Me, Millenials…whatever you choose to call them, the 18-34 demographic is probably a part, if not the focus, of your target market. But despite their purchasing power, they can be difficult to reach meaningfully. Why? One of the reasons is that Millenials are more suspicious of advertising than their baby boomer parents […]
The Greatest Advertising Opportunity Since The Invention of Cereal
Is your brand message working for you or is it working against you? To answer that question, take a moment to step back and step in the shoes of your potential customer. In the above clip from the popular AMC television show Madmen, we find Don Draper making an ad pitch to the decision makers […]
The Power of Broadcast Media
The advent of Internet marketing, social media and instant streaming of music and video has caused some people to question the relevance of traditional broadcast marketing via radio and television. Is it still effective or are companies who choose to advertise on radio and TV speaking to an empty room? Read on. Recently, a client […]