Google is giving businesses more tools to build trust with potential customers with a new Google Guaranteed program that launched in tandem with Google Local Service Ads! This means your business can make a more meaningful connection with potential buyers in Google search results either organically or with paid advertising. What is Google Guarantee? Google […]
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How Much Do Online Reviews Matter?
Online reviews of businesses have been around for a few years now, and they are only getting more important. A recent study asked 3,600 consumers in the US and Canada 14 questions about online reviews, word of mouth, and general use of the Internet to find local businesses. The results are striking: -“85% of consumers […]
Doing Copyright… Right
Small businesses are common offenders when it comes to violating copyright laws. Just this week I received an email from a local business featuring images that still held the copyright watermark from the stock photography site (clearly they had not paid for the images). Finding photos to use on websites and social media can be challenging […]
Adwords 101: What are the different types of Google Adwords?
When Adwords launched in 2000, there were only text ads above and to the side of Google’s search results. While those text ads are still available, there are now many different types of ads available for businesses of all types and sizes. Here’s a brief introduction to the various options Google has to offer. Search Search ads […]
Television Advertising is Alive and Well
Marketers love to declare things dead. We see “SEO IS DEAD” proclaimed weekly. Even Forbes recently got on the bandwagon declaring traditional live TV dead. While we here at Primm are big fans of web and digital marketing in all its forms, we believe in investing in the right platform for the client. And often […]
Adwords 101: What are the different types of Google Adwords?
When Adwords launched in 2000, there were only text ads above and to the side of Google’s search results. While those text ads are still available, there are now many different types of ads available for businesses of all types and sizes. Here’s a brief introduction to the various options Google has to offer.