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WE’RE AN AWARD WINNING AGENCY WITH OVER 40 YEARS OF DATA-DRIVEN MARKETING SOLUTIONS PROVEN TO GROW YOUR BUSINESS
Digital Marketing
Digital marketing provides your brand the means to increase visibillity and impact. We work with you to create strategies and design experiences that help your business achieve its overall goal. As a Google Partner Agency, we make use of Google technologies and other relevant platforms to identify your target audience and deliver content to help your business rank higher in search engines when prospective customers are looking for services like yours.
Get StartedVideo Production
Integrating video into your marketing helps engage your audience more than written content. We produce video content that can significantly increase your web traffic and click-through rates on your site. Many web users are looking for a more visual interaction with your brand, and video is the ideal solution to capture prospective customers’ attention. Video production can be used across platforms to enhance your users’ experience.
Get StartedGraphic Design
Graphic Design is in everything we do. Your brand and culture provide the framework for the creative deliverables like your website, promotional materials, and print or digital ads. Once we have an understanding of your business, our design services are strategically implemented to ensure your brand is relatable and compelling to your preferred audience. Having both beautifully and functionally designed creative can help bring your brand to life.
Get StartedWeb Design
Your website is your best salesman. It works around the clock and is often the first interaction potential customers will ever have with your business. We tailor your website design to your brand and business objectives marrying technology with design to create the ultimate user experience for visitors. Our in-house web developers use the latest in technology to ensure that your site is future-proofed for years to come.
Get StartedMedia Planning
With media planning it is all about place and time. We take your goals and budget to determine when, where, and how often your message should be placed on platforms that are sure to reach your target audience. Our media buyers will strategize with you to deliver a brand message that will resonate with your potential customers. This will encourage purchasing from you over your competition.
Get StartedSOME OF OUR GREATEST SUCCESS STORIES
THE CHALLENGE
Atomic Plumbing had a goal to increase their overall footprint in the Virginia Beach, Chesapeake & Norfolk markets. Starting out, they had a total of (4) trucks but wanted to grow that number and the total number of employees. Not only did Atomic Plumbing face the problem of trying to grow, no one knew who they were.
THE SOLUTION
After developing the messaging, voice and style of the Atomic Plumbing brand we began TV advertising with a relatively small budget. Almost immediately we started to gain traction growing revenue and the number of employees.
It wasn’t long before we increased the TV advertising budget in order to garner more frequency across the greater Hampton Roads area. We then began search engine marketing with Google & Bing to further solidify our brand awareness and generate leads as users actively looked for plumbing help online.
SERVICES TO ACCOMPLISH THE GOAL
VIDEO PRODUCTION
MEDIA PLANNING
THE RESULTS
Since Atomic Plumbing began working with Primm, they have seen their weekly calls increase 130%. Their top-line revenue is up 33%, and their total online conversions are up 225%. All of this has helped them to grow from 4 trucks to 14, allowing them to better serve their community. At Primm it isn’t about achieving empty impressions – it’s about creating real growth for your business.
130%
INCREASE IN CALL VOLUME
+10
WORK VEHICLES
33%
INCREASE IN REVENUE
See How We Did It
THE DELIVERABLES.
Client Testimonial
“We have used Primm to do our TV marketing for more than 7 years and they have done a fantastic job. They just started doing our digital work and are doing just as good on that. They have consistently increased call count month after month. They are very easy to work with and they keep me up to date with everything they is going on. I highly recommend you give them a call.”
-Jim Steinle (Owner)
ARE YOU LOOKING TO GROW YOUR BUSINESS AND EXPAND YOUR PRESENCE LIKE ATOMIC PLUMBING?
Let's TalkTHE CHALLENGE
When Chesapeake Fence first approached us in 2015, we helped them establish some tangible goals. The first was to Increase their leads and exposure, the second to establish a new website that coincides with their new brand standards, new online objectives, and company offerings. Lastly, we made a goal to optimize their Google AdWords Search & Display campaigns to target the Hampton Roads area.
THE SOLUTION
After baselining their SEO visibility, website analytics, business model, local presence, and pay per click campaigns (PPC), we determined that an entire website revamp was necessary to achieve their objectives, Google Ad campaigns, and video campaigns were also necessary for increasing their visibility in the fencing and home improvement markets.
Prior to our revamping of the Chesapeake Fence website, they were relying heavily on a static homepage with very few links. This website was unable to render properly on desktop, mobile, and tablet devices. In addition to not being a “responsive” or “dynamic” website, there was hardly enough content available for Google to rank them so they could be found by users in their immediate geographic area.
SERVICES TO ACCOMPLISH THE GOAL
WEB DESIGN
DIGITAL MARKETING
VIDEO PRODUCTION
MEDIA PLANNING
SOCIAL MEDIA
THE RESULTS
Since the website overhaul, we have seen rapid and consistent growth in users, sessions, and pageviews. When comparing 2017 to 2016 mobile, tablet and desktop traffic increased as well. Once we restructured the Google Ad campaigns and removed low performing keywords, we used our competitive intelligence tools to bid for low-competition keywords with high volume, added bid adjustments, created ad extensions and targeted a more relevant audiences.
256%
INCREASE IN SITE USERS
361%
SESSIONS
180%
PAGEVIEWS
See How We Did It
THE DELIVERABLES.
RE-BUILT RESPONSIVE WEBSITE TO HELP INCREASE CONVERSIONS.
STRATEGICALLY PLACED VIDEO AND PLANNED MEDIA BUYS TO HELP IMPROVE BRAND AWARENESS.
PROPERLY MANAGED SOCIAL MEDIA TO PROMOTE BRAND LOYALTY AND INCREASE CUSTOMER ENGAGEMENT.
CLIENT TESTIMONIAL
“The PRIMM Advertising team is very knowledgeable, efficient and friendly. They designed our Company website, created our TV Commercials, and handle all of our Digital and Social Media advertising. Our Company is so very happy to have PRIMM as our partner to help us continue to grow our business.”
-Sharon Shanker (Owner)
ARE YOU LOOKING TO INCREASE WEBSITE TRAFFIC AND GROW YOUR BUSINESS LIKE CHESAPEAKE FENCE?
Let's Talk
THE CHALLENGE
Recognizing the potential in a growing customer base for their high performance line-up, Beach Ford and Barton Ford came to us with the goal of creating an off-road vehicle outfitting sector of their business. We knew we needed to achieve a strong brand identity that would make a lasting first impression in a big way, and get the word out to the audiences that mattered most: potential and existing off-road enthusiasts.
THE SOLUTION
After extensive research and planning, we rolled up our sleeps and got muddy. First, we designed a logo and brand image that speaks to an audience that lives and drives for adventure.
Next, we identified prominent placement opportunities that even included the trucks themselves. While “Barton Off-Road” introduced customers to a concise definition of the brand, the acronym “BOR” quickly came to evoke the spirit of being in the wild, unafraid to dig-in and get dirty.
Tapping into the enthusiasm of the off-roading community, we circulated promotional materials such as emblems, shirts, hats, bumper stickers, and windshield vinyls to give customers the opportunity to wear their BOR gear loud and proud.
A BOR landing page was build into the existing Ford websites and a digital marketing initiative was also integrated.
We launched an immersive Facebook experience that puts viewers in the driver seat of a BOR vehicle with an interactive 360° view of an environment of their choosing.
SERVICES TO ACCOMPLISH THE GOAL
GRAPHIC DESIGN
DIGITAL MARKETING
VIDEO PRODUCTION
MEDIA PLANNING
SOCIAL MEDIA
THE RESULTS
Barton Off-Road has become a ubiquitous symbol of off-roading in the Hampton Roads area. Logos spotted in the wild serve as a badge of membership to enthusiasts while would-be customers are enticed to learn more through digital channels. Below are real photos of BOR outfitted trucks taken throughout the Hamtpon Roads area.
See How We Did It
THE DELIVERABLES.
DESIGNED A BRAND IDENTITY TO INTRODUCE BARTON OFF-ROAD TO THE HAMPTON ROADS COMMUNITIES AS AN OFF-ROAD OUTFITTING COMPANY THAT EMBRACES ADVENTURE.
PROMOTIONAL MATERIALS BRANDED WITH THE LOGO TO INCREASE BRAND RECOGNITION AND DRIVE CONSUMERS TO BOR.
INDOOR SIGNAGE BRANDED WITH THE LOGO TO REINFORCE THE BRAND.
STRATEGICALLY PLACED BRAND INTRODUCTORY VIDEO TO HELP IMPROVE AWARENESS AND RESONATE WITH OFF-ROAD ENTHUSIASTS.
ARE YOU LOOKING TO BUILD YOUR BRAND LIKE BARTON OFF-ROAD
Let's TalkPrimm Partners
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Social Media
Social media is a crucial part of your digital marketing. Properly managing your social media allows you to engage in conversation and build powerful relationships with your customer. We help you to deliver and manage your message across the web and connect you with real people primed for your services. We have social media marketing down to a science of data. We optimize for your goals and returns in engagement, awareness, and conversions.
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