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Social Media

Making Facebook, Twitter, and Instagram Advertising Drive Conversation

Social media is no longer a want-to-have item in your online strategy, it’s a must-have. Your social media platforms allow you to engage in conversation and build powerful relationships with your customer in their own home. From reviews to ads, posts, hashtags, stories, snaps, videos, and more, we’re here to deliver and manage your message across the web and connect you with real people primed for your services.

Take it from us, social media is an essential tool required for your marketing strategy. Social networks are where people communicate, shop, and discover information about the world. Sites like Facebook, Instagram, Twitter, Snapchat, LinkedIn, and Pinterest are the first places people visit after waking up and the last before going to sleep. Consider the possibilities when you make one simple post about your amazing products and services.

Social Media Management

The basics of a great social media presence comes from a three-pronged approach: compelling content posted regularly, community conversation and involvement, and constant outreach to past and present customers. Simply having and not managing a Facebook, Instagram, or Twitter account isn’t enough anymore.

We post multiple times weekly for all of our clients and can adjust to your needs and requests. We have a full-time social media team constantly generating likeable content that is timely and relevant to your target customer. But we don’t stop there, we are actively engaged in the comment section of your page AND other pages in your community. Our goal is to keep the conversation going and cement your business as a staple of Norfolk, Virginia Beach, or your local community.

Keeping up with your social media presence can be a daunting and time-consuming task. Luckily you have some real pros in your corner who have been doing this for years and are always keeping an eye on the horizon for rising and niche platforms perfect for your business.

Social Media Advertising Campaigns

It’s no secret that digital advertising has become a key part of most marketing campaigns. Internet advertising spend overtook newspaper ad spending way back in 2013, and eMarketer predicts that it will overtake TV ad spending for the first time by the end of this year. The numbers are huge: an anticipated $72.09 billion spent on digital ads in the United States alone in 2016, a number expected to rise to more than $82 billion this year and more than $113 billion by 2020.

So we know that Facebook and other social media advertising methods are valuable, now what? Now you sit down with us and we help you create and manage a monthly ad strategy that revolves around connecting your products and your new customers. Contact us today to get started!

Reputation Management

Nobody likes to get bad reviews online, and people like to respond to those reviews even less so. But, in many situations the best thing for your customer and your business is to respond kindly, professionally, and sincerely. In 2016, Brandwatch reported that 77% of Twitter users came away feeling positive about a company that responded to them via the social network. Because of this we cannot stop stressing that it is the social aspect of social media that secures customer retention. When you respond to a post or tweet or comment, you show people you are listening.

This is called reputation management, and it is vital for any online strategy. We will respond to reviews (the good, the bad, and the ugly) and devise methods for acquiring more desireable customer testimonials across all platforms.

Why Facebook Twitter and Instagram?

We keep mentioning “the big three” social media platforms here, those are Facebook, Twitter, and Instagram. But why? There are nearly countless places to post content online, but these three have stood the test of time as of this writing and make up a large share of screen time online. Facebook alone plays host to more than 1.5 billion daily active users. Instagram and Twitter host a combined 800 million, but are growing faster than Facebook.

Although we do prefer the big three, we have experience in most online platforms and will work with you to determine if something like Pinterest, Snapchat, LinkedIn or another emerging platform fits better in your online strategy.

A 360 Degree Strategy

The Primm Company will look for different opportunities in a variety of social media platforms, developing creative strategies based on your industry and audience to promote your brand and have your message delivered to the masses.

We will help you decide which social media platforms will work best with your immediate and long-term goals. We’ll then get you set up on the sites of your choice, and update content as often as is appropriate for your goals.

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