The Chatbot Revolution
2018 was a year where more businesses than ever began investing in on-site chatbots. Facebook even saw a growing need and made Facebook messenger installable on many website development platforms to instantly connect potential customers with brand pages. However. According to Relay, in a 1000 B2B website analysis only .5% of websites from Crunchbase use a chatbot. This means implementing a way for customers to directly interact with you online can set you apart from the herd in a big way.
Influencer marketing continues to develop and grow on social media platforms. But maybe not in ways you would think. Yes, brands partnering with larger social media presences to grow their brand is a growing trend. However, some companies have also turned inward and are promoting employees more and more as company influencers.
Encouraging your employees to talk about your brand will help brand awareness even more. Encourage this amplification by organizing internally to distribute shareable content with a consistent message. Get ahead of this trend by examining your own internal communications and amplification procedures. What can you do better to allow for a more seamless employee sharing experience on social media?
New Social Networks on the Rise
2018 saw the rise and fall of several social networks like Vero and even a Vine replacement called TikTok. Keeping on top of these platforms, claiming presences for your brand before they are gone, and determining where your time is best spent should be a priority every year.
Change: The Only Constant
It’s always fun to take a guess at what the next year will bring for social media. 2019 will only bring more new, interesting platforms and challenges that we hope will drive the social conversation forward. What is your business doing to keep on top of their social media strategy? Are you teamed up with an advertising agency always at the forefront of modern technology?