It’s more than time… you’re late! 2019 is already in full swing and ads have been firing all across television, radio, and the internet for almost a month! DON’T WORRY! There are still 11 months left in the year and we’ll get your strategy solidified so you can focus on running your business. How to start and continue 2019 […]
Doing Copyright… Right
Small businesses are common offenders when it comes to violating copyright laws. Just this week I received an email from a local business featuring images that still held the copyright watermark from the stock photography site (clearly they had not paid for the images). Finding photos to use on websites and social media can be challenging […]
Branding Disasters: What We Can Learn From JCPenney
“I believe in trusting men, not only once but twice…in giving failure another chance.” -James Cash Penney Based on his quote above, it’s safe to say that the founder and namesake of the ailing department store JCPenney would support newly reinstated CEO Mike Ullman’s second chance at leading the store back to a semblance of […]
Direct Mail…Does It Still Make Sense?
Is direct mail still relevant? That’s a question many marketers and businesses want (and need) to know as they try to allocate money to the channels that provide the best boost to their ROI. A few months ago we asked the same question about the modern merits of print media in general (you can read […]
Print Advertising. Alive and Well.
Print advertising executed the right way offers a number of great advantages over solely Internet-based marketing.