Doing Copyright… Right

Small businesses are common offenders when it comes to violating copyright laws.  Just this week I received an email from a local business featuring images that still held the copyright watermark from the stock photography site (clearly they had not paid for the...

Direct Mail…Does It Still Make Sense?

Is direct mail still relevant?  That’s a question  many marketers and businesses want (and need) to know as they try to allocate money to the channels that provide the best boost to their ROI.  A few months ago we asked the same question about the modern merits of...

Print Advertising. Alive and Well.

When considering your company’s marketing strategy, you will be faced with naysayers who will tell you that print advertisements aren’t worth the money in light of the low-cost immediacy of marketing via the Internet and social media. Here at Primm, we believe that a...