How Much Do Online Reviews Matter?

How Much Do Online Reviews Matter?

Online reviews of businesses have been around for a few years now, and they are only getting more important.  A recent study asked 3,600 consumers in the US and Canada 14 questions about online reviews, word of mouth, and general use of the Internet to find local...

Doing Copyright… Right

Small businesses are common offenders when it comes to violating copyright laws.  Just this week I received an email from a local business featuring images that still held the copyright watermark from the stock photography site (clearly they had not paid for the...

The Anatomy of a Blog Post

Content, content, content. You hear all the time that good content is the backbone of your business’s online marketing strategy and that the company blog is an important part of the content-creation process. If you are new to blogging, especially in the B2B realm,...

No Solicitation: Encouraging Honest Reviews

A decade ago, a business could market itself successfully through a combination of print and web advertising alone. Now, with the prevalence of social media networking in consumer-culture, customers are less prone to take advertising at face value. They want to hear...

Mobile SEO/Compatibility and Your Company

Search Engine Optimization is a big thing that we preach at the Primm Company, but did you know that it is not just for your laptop or desktop computer? Think about it, if someone is searching for something on their phone, there is more than likely a strong motive or...