Television Advertising is Alive and Well

Marketers love to declare things dead. We see “SEO IS DEAD” proclaimed weekly.  Even Forbes recently got on the bandwagon declaring traditional live TV dead. While we here at Primm are big fans of web and digital marketing in all its forms, we believe in investing in...

Radio and Millenials Are a Great Match. Here’s why.

Generation Y, Generation Me, Millenials…whatever you choose to call them, the 18-34 demographic is probably a part, if not the focus, of your target market. But despite their purchasing power, they can be difficult to reach meaningfully. Why? One of the reasons...

The Power of Broadcast Media

The advent of Internet marketing, social media and instant streaming of music and video has caused some people to question the relevance of traditional broadcast marketing via radio and television. Is it still effective or are companies who choose to advertise on...

Television Still Makes an Impact.

While social media is the hot new thing, television has stood the test of time. In America, 99% of households have at least one television, but only around 70% of Americans have a computer at home. The barriers to entry may seem high with television, but the rewards...