“I believe in trusting men, not only once but twice…in giving failure another chance.” – James Cash Penney Based on his quote above, it’s safe to say that the founder and namesake of the ailing department store JCPenney would support newly reinstated CEO Mike Ullman’s second chance at leading the store back to a semblance […]
Is your brand message working for you or is it working against you? To answer that question, take a moment to step back and step in the shoes of your potential customer. In the above clip from the popular AMC television show Madmen, we find Don Draper making an ad pitch to the decision makers […]
Why would any business want to stop spending money on one of their most important forms of advertising?
What happens when a company makes false claims?
Branding isn’t just for multi-billion dollar companies. Any company can set themselves up for branding success; it just takes a little effort.
Your anchor identity is your business listing—usually consisting of your business name, address and phone number (NAP).