by primm | May 3, 2021 | Branding
What makes your business different than your competitors? What qualities set you apart and make you memorable? More importantly, how would your customers answer these questions about your business? When most business owners think of branding, they think of color...
by primm | May 10, 2013 | Branding, Print Media
“I believe in trusting men, not only once but twice…in giving failure another chance.” -James Cash Penney Based on his quote above, it’s safe to say that the founder and namesake of the ailing department store JCPenney would support newly reinstated CEO Mike...
by primm | Apr 12, 2013 | Branding
Is your brand message working for you or is it working against you? To answer that question, take a moment to step back and step in the shoes of your potential customer. In the above clip from the popular AMC television show Madmen, we find Don Draper making an ad...
by primm | Jun 4, 2012 | Branding, Digital Marketing, SEO, Web Design
A website is more often than not your first impression to potential customers, so why would any business want to stop spending money on one of their most important forms of advertising? While some companies opt to save money by switching to a web developer that...
by primm | May 25, 2012 | Branding
A company advertising a great product and being honest is a wonderful thing. But what happens when a company makes false claims? And what happens when said company gets caught in their own lie? More than likely, some bad reviews come out…or even worse, a law suit....
by primm | May 10, 2012 | Branding
When most people think of the term “branding” companies like Apple, Ford, Polo, and Nike come to mind. But branding isn’t just for multi-billion dollar companies. Any company can set themselves up for branding success; it just takes a little effort. The first issue...
