“I believe in trusting men, not only once but twice…in giving failure another chance.” – James Cash Penney Based on his quote above, it’s safe to say that the founder and namesake of the ailing department store JCPenney would support newly reinstated CEO Mike Ullman’s second chance at leading the store back to a semblance […]
Is your brand message working for you or is it working against you? To answer that question, take a moment to step back and step in the shoes of your potential customer. In the above clip from the popular AMC television show Madmen, we find Don Draper making an ad pitch to the decision makers […]
What happens when a company makes false claims?
Branding isn’t just for multi-billion dollar companies. Any company can set themselves up for branding success; it just takes a little effort.
Companies need to stand out in order to gain attention, but there’s a difference between standing out creatively and simply standing out without thinking.
Facebook, the world’s biggest social networking site, recently made the “Timeline” platform mandatory for all brand pages. Some people are skeptical of the change, but in this case, change is good.