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Branding Disasters: What We Can Learn From JCPenney

by primm | May 10, 2013 | Branding, Print Media

“I believe in trusting men, not only once but twice…in giving failure another chance.” -James Cash Penney Based on his quote above, it’s safe to say that the founder and namesake of the ailing department store JCPenney would support newly reinstated CEO Mike...
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