Our Latest Predictions: The Future of Advertising in 2023 After years of watching advertising trends and social media platforms evolve, we’re taking a look at what we can expect for the year 2023. Even though the 2020s have just begun, there have already been some significant changes that have happened in just the last couple […]
Media Planning
Get a Head Start in 2019
It’s more than time… you’re late! 2019 is already in full swing and ads have been firing all across television, radio, and the internet for almost a month! DON’T WORRY! There are still 11 months left in the year and we’ll get your strategy solidified so you can focus on running your business. How to start and continue 2019 […]
Television Advertising is Alive and Well
Marketers love to declare things dead. We see “SEO IS DEAD” proclaimed weekly. Even Forbes recently got on the bandwagon declaring traditional live TV dead. While we here at Primm are big fans of web and digital marketing in all its forms, we believe in investing in the right platform for the client. And often […]
Radio and Millenials Are a Great Match. Here’s why.
Generation Y, Generation Me, Millenials…whatever you choose to call them, the 18-34 demographic is probably a part, if not the focus, of your target market. But despite their purchasing power, they can be difficult to reach meaningfully. Why? One of the reasons is that Millenials are more suspicious of advertising than their baby boomer parents […]
The Power of Broadcast Media
The advent of Internet marketing, social media and instant streaming of music and video has caused some people to question the relevance of traditional broadcast marketing via radio and television. Is it still effective or are companies who choose to advertise on radio and TV speaking to an empty room? Read on. Recently, a client […]
Television Still Makes an Impact.
If you are interested in advertising on television, The Primm Company will help you from concept to production to media scheduling.