by primm | Apr 26, 2012 | Staff Picks
The average person is bombarded by so many different sources of media every day that they simply tune out noise not relevant to them. Companies need to stand out in order to gain attention, which will hopefully lead to more sales. However, there is a difference...
by primm | Apr 17, 2012 | Social Media
Facebook, the world’s biggest social networking site, recently made the “Timeline” platform mandatory for all brand pages. Some people are skeptical of the change, but in this case, change is good. The new platform still has a variety of tools that can help any...
by primm | Apr 3, 2012 | Social Media, Staff Picks
Viral videos have become somewhat of a hot bed of controversy, humor, and creative advertising lately. This is primarily due to the fact that viral videos can be made to target any kind of emotion or topic. Videos range from companies like K-Swiss and Old Spice to...
by primm | Mar 26, 2012 | Media Planning
Radio to and from work. Radio at work. Radio at home. Radio in the garage. Radio during car trips. Radio at the gym. Radio at cook outs. Radio alarm clocks. …Do you see where this is going? Radio is a popular media outlet. In fact, according to the Radio Advertising...
by primm | Feb 1, 2012 | Branding, SEO
Maintaining your online business listings is more important than ever. Search engines now localize most of their results based on the location of the user, and GPS-enabled mobile devices rely heavily on accurate business listings to aggregate helpful information....
by primm | Jan 17, 2012 | Digital Marketing, Staff Picks
Equation Research recently conducted a survey for Zmags of 1,500 consumers who own a computer, tablet and/or smartphone. You may be surprised to learn that the connected shopper isn’t a young person who can’t breathe without their cell phone. The survey reveals that...
