Facebook, the world’s biggest social networking site, recently made the “Timeline” platform mandatory for all brand pages. Some people are skeptical of the change, but in this case, change is good.
The new platform still has a variety of tools that can help any business succeed. Some tools include analytics for determining your page’s reach and growth, the ability to exchange personal message with users who like your brand, and the ability to show users your location via a map. Some of these tools existed before the change, but now they’re more obviously placed for everyone’s convenience. According to mashable.com, “Brands are getting an average 46% more engagement with Timeline.”
By using the new Facebook platform, businesses can essentially create… well… a timeline that starts from the minute your business joined Facebook. This helps your brand connect with consumers by allowing them to see your current activities or, if they are interested, activities that occurred eight years ago. Businesses can highlight milestones they’ve achieved and share their accomplishments with fans. All these features make your brand seem more connected with users who visit your page.
Things are also becoming more visual with Timeline. In order to gain a user’s attention, your page must be visually appealing. With Timeline, users are interacting with photos a staggering 65% more than with the older Facebook platform, proving that now more than ever your business needs to have a visually appealing page.
So if you want to stand out in this new style of Facebook and gain more fans, give The Primm Company a call at 757-623-6234.
Sources: Mashable, Journal News