Going Viral

Viral videos have become somewhat of a hot bed of controversy, humor, and creative advertising lately. This is primarily due to the fact that viral videos can be made to target any kind of emotion or topic. Videos range from companies like K-Swiss and Old Spice to Volkswagen and Ford to countless others.

Currently, the most popular viral video is the Kony 2012 campaign launched by the organization Invisible Children. According to Business Week, Invisible Children only expected their video to reach 500,000 views by the end of the year. A little over a week since its release, however, the video had 112 million views. This is due to the video’s strong call to action and emotional appeal to viewers.

Grabbing your audience’s attention is key when trying to get your video to spread throughout the web. Nobody wants to watch something boring. Depending on your video’s purpose, you may need to make the video so humorous that people can’t resist sharing it with others or so motivating that it makes viewers want to donate money to an important cause. These two examples, though, appeal to just two of many different emotions and causes that can be targeted when creating a viral video.

The main goal of going viral is to have viewers share your video through other forms of social media. By having viewers share your video, your company grows through word of mouth… digitally.

Not all viral videos are created equally, but this goes to show that with the right form of networking and use of social media, the sky is the limit to how far your message can go. Give The Primm Company a call at 757-623-6234 if you’re interested in web video production.

Source: Business Week

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