Facebook Timeline Increases Interactions on Brand Pages

Facebook, the world’s biggest social networking site, recently made the “Timeline” platform mandatory for all brand pages. Some people are skeptical of the change, but in this case, change is good. The new platform still has a variety of tools that can help any...

Going Viral

Viral videos have become somewhat of a hot bed of controversy, humor, and creative advertising lately. This is primarily due to the fact that viral videos can be made to target any kind of emotion or topic. Videos range from companies like K-Swiss and Old Spice to...

Facebook Allows Pages and Fans to Talk in Private.

We help many businesses convert their Facebook profiles from “personal profiles” to “business pages.” It’s a common mistake for a business owner to set up the company page as a profile, but it’s a mistake that should always be corrected ASAP. It’s not good to “friend”...

The Many Varieties of Facebook Ads

Facebook, the world’s largest social network, is expected to generate over $2 billion in revenue from display advertising in 2011 and is on track to be the top online display-ad selling company in the U.S., according to a new study by eMarketer. Here are the 10...

Google +

Google recently introduced its answer to Facebook: Google+. The familiar gray strip at the top of every Google page will turn black, and come with several new options for accessing your Google+ profile, viewing notifications and instantly sharing content. Google+ is a...

The Demographics of Social Media

Ad Age recently examined the demographics of social media (displayed below).  There is some great information here, helpful in developing your social media strategy. The first section compares the population of specific social media platforms to the total population...