Facebook Graph Search: Optimizing Your Business Page

Have you ever wanted to be able to filter and find your Facebook friends who, say, live within 10 miles of you and enjoy rock climbing? No? Well, by golly, Facebook wants to give you the opportunity anyway with its new Graph Search feature. The ever-changing social...

The Anatomy of a Blog Post

Content, content, content. You hear all the time that good content is the backbone of your business’s online marketing strategy and that the company blog is an important part of the content-creation process. If you are new to blogging, especially in the B2B realm,...

Branding a Lifestyle with Social Media

What do you get when you combine a pop punk band on a two-month long tour, delicious organic cheddar snacks, and Twitter? An awesome example of the right way to use social media, that’s what. Earlier this week, a member of a band called On My Honor tweeted, “One van....

Let’s Get Visual

We live in an increasingly visual culture. What with the booming popularity of social networking sites like Pinterest and photo-sharing mobile apps like Instagram, it seems that today’s consumers are more apt to pay attention to a story told in pictures than one told...

No Solicitation: Encouraging Honest Reviews

A decade ago, a business could market itself successfully through a combination of print and web advertising alone. Now, with the prevalence of social media networking in consumer-culture, customers are less prone to take advertising at face value. They want to hear...

Google+ Local

Google recently switched over 80 million business listings from Google Places to Google+ Local. It’s an integration of Google maps, Google Places, Google+ and Zagat reviews. The change is an effort to make Google maps a more social experience. Let’s face it: We often...