Content, content, content. You hear all the time that good content is the backbone of your business’s online marketing strategy and that the company blog is an important part of the content-creation process. If you are new to blogging, especially in the B2B realm, figuring out where to start can be overwhelming. What does a […]
Social Media
Branding a Lifestyle with Social Media
What do you get when you combine a pop punk band on a two-month long tour, delicious organic cheddar snacks, and Twitter? An awesome example of the right way to use social media, that’s what. Earlier this week, a member of a band called On My Honor tweeted, “One van. Nine dudes. Two ladies. Infinite […]
Let’s Get Visual
A company interested in keeping its online marketing strategy ahead of the curve must focus on integrating creative visual content into its marketing arsenal.
No Solicitation: Encouraging Honest Reviews
Instead of blatantly soliciting online reviews, tastefully promote awareness of the review platforms.
Google+ Local
Google recently switched over 80 million business listings from Google Places to Google+ Local. It’s an integration of Google maps, Google Places, Google+ and Zagat reviews. The change is an effort to make Google maps a more social experience. Let’s face it: We often turn to people and resources to help us make decisions—especially when […]
Facebook Timeline Increases Interactions on Brand Pages
Facebook, the world’s biggest social networking site, recently made the “Timeline” platform mandatory for all brand pages. Some people are skeptical of the change, but in this case, change is good.