Facebook Graph Search: Optimizing Your Business Page

Have you ever wanted to be able to filter and find your Facebook friends who, say, live within 10 miles of you and enjoy rock climbing? No? Well, by golly, Facebook wants to give you the opportunity anyway with its new Graph Search feature. The ever-changing social...

Branding a Lifestyle with Social Media

What do you get when you combine a pop punk band on a two-month long tour, delicious organic cheddar snacks, and Twitter? An awesome example of the right way to use social media, that’s what. Earlier this week, a member of a band called On My Honor tweeted, “One van....

E-Commerce Done Well

When ecommerce is done well, it can add significant value to the bottom line. The challenge is creating an online experience that drives traffic and builds customer loyalty. One of The Primm Company clients is a luxury brand women’s clothing boutique with two...

Facebook Timeline Increases Interactions on Brand Pages

Facebook, the world’s biggest social networking site, recently made the “Timeline” platform mandatory for all brand pages. Some people are skeptical of the change, but in this case, change is good. The new platform still has a variety of tools that can help any...

The Demographics of Social Media

Ad Age recently examined the demographics of social media (displayed below).  There is some great information here, helpful in developing your social media strategy. The first section compares the population of specific social media platforms to the total population...