Primm’s Team Picks 2020

Primm’s Team Picks 2020

As this year winds to a close, we took some time to reflect on all the incredible projects we have been able to work on in 2020. Our team puts their hearts into everything they work on, so rather than asking them to choose their “favorite” project of the...

Radio and Millenials Are a Great Match. Here’s why.

Generation Y, Generation Me, Millenials…whatever you choose to call them, the 18-34 demographic is probably a part, if not the focus, of your target market. But despite their purchasing power, they can be difficult to reach meaningfully. Why? One of the reasons...

The Power of Broadcast Media

The advent of Internet marketing, social media and instant streaming of music and video has caused some people to question the relevance of traditional broadcast marketing via radio and television. Is it still effective or are companies who choose to advertise on...

Radio Has Reach.

Radio to and from work. Radio at work. Radio at home. Radio in the garage. Radio during car trips. Radio at the gym. Radio at cook outs. Radio alarm clocks. …Do you see where this is going? Radio is a popular media outlet. In fact, according to the Radio Advertising...