Working in a creative industry can be extremely fun and fulfilling, but it can also be mentally exhausting. The trick to keeping things more fun than frightful is to have strategies handy in order to keep creative juices flowing. When your inner-well of creativity seems to dry up, try one of these tips to help ideas […]
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Grow Your Business With Google!
Thanks to everyone who came to our Google lunch & learn event last week 🥪👩🎓! Our Digital Marketing Director, Michael Rooks overviewed key aspects of integrating Google with your business in order to maximize conversions and hopefully increase sales and customer visits. Here are some of the highlights: Ensure your website is constructed in a way that […]
3 Social Trends to Watch in 2019
The Chatbot Revolution 2018 was a year where more businesses than ever began investing in on-site chatbots. Facebook even saw a growing need and made Facebook messenger installable on many website development platforms to instantly connect potential customers with brand pages. However. According to Relay, in a 1000 B2B website analysis only .5% of websites from Crunchbase […]
How Much Do Online Reviews Matter?
Online reviews of businesses have been around for a few years now, and they are only getting more important. A recent study asked 3,600 consumers in the US and Canada 14 questions about online reviews, word of mouth, and general use of the Internet to find local businesses. The results are striking: -“85% of consumers […]
Doing Copyright… Right
Small businesses are common offenders when it comes to violating copyright laws. Just this week I received an email from a local business featuring images that still held the copyright watermark from the stock photography site (clearly they had not paid for the images). Finding photos to use on websites and social media can be challenging […]
Adwords 101: What are the different types of Google Adwords?
When Adwords launched in 2000, there were only text ads above and to the side of Google’s search results. While those text ads are still available, there are now many different types of ads available for businesses of all types and sizes. Here’s a brief introduction to the various options Google has to offer. Search Search ads […]