by primm | Aug 27, 2012 | Digital Marketing
When ecommerce is done well, it can add significant value to the bottom line. The challenge is creating an online experience that drives traffic and builds customer loyalty. One of The Primm Company clients is a luxury brand women’s clothing boutique with two...
by primm | Jun 4, 2012 | Branding, Digital Marketing, SEO, Web Design
A website is more often than not your first impression to potential customers, so why would any business want to stop spending money on one of their most important forms of advertising? While some companies opt to save money by switching to a web developer that...
by primm | Jan 17, 2012 | Digital Marketing, Staff Picks
Equation Research recently conducted a survey for Zmags of 1,500 consumers who own a computer, tablet and/or smartphone. You may be surprised to learn that the connected shopper isn’t a young person who can’t breathe without their cell phone. The survey reveals that...
by primm | Oct 25, 2011 | Digital Marketing
Pay-per-click (PPC) advertising can be very effective when it’s done well. But all too often, PPC ads simply send visitors to a web site’s home page. In many cases the home page has no content that is relevant to the visitor’s original search query. This...
by primm | Aug 16, 2011 | Digital Marketing
Google recently sent out $100 gift cards for AdWords Express (formerly known as “Boost.”) If you were given a gift card, I say go ahead and use it. But I don’t recommend sticking with AdWords express after the gift card money runs out. Signing up for AdWords Express...
by primm | Jun 10, 2011 | Digital Marketing, Staff Picks, Web Design
If you’re a business in Hampton, Virginia, you may be eligible for grant money to help build or improve your web presence! The city of Hampton has an e-commerce grant program designed to assist Hampton businesses in retaining and growing employment and business...
