Facebook is a terrific platform for branding to a specific audience. Ads can be targeted based on demographic information available in user’s profiles, including location, age, gender, marital status, interest, groups, work places, etc.
If you want to get your site to the top of the organic listings and finally gain Google’s love and respect, it’s important that you understand something: It’s not easy. Google is no floozy.
Your web site is working for you 24×7 – make sure it’s communicating the right messages, the right way.
PPC on Google (Google AdWords) is very important, because it can get you on the first page of the results very quickly, even if you just launched your website.