Facebook is dominating the display ad market in the U.S.
Based on research by comScore, Facebook now possesses an estimated 31.2% of the display ad market, up from 15.6% in the first quarter and 25.9% in the fourth quarter of 2010.
Facebook is a terrific platform for branding to a specific audience. Ads can be targeted based on demographic information available in user’s profiles, including location, age, gender, marital status, interest, groups, work places, etc. Ads are only displayed to users in your chosen demographic, you set the bid, and (if you choose CPC bidding) Facebook only gets paid when a user actually clicks your ad and goes to your website.
It’s a great tool for brand recognition. Last month, a Primm Company Facebook campaign racked up 4.5 million impressions from users in Hampton Roads! That’s a huge branding reach, regardless of the number of clicks.
If you’re interested in building brand recognition to a specific audience, give us a call, (757)-623-6234.