What makes your business different than your competitors? What qualities set you apart and make you memorable? More importantly, how would your customers answer these questions about your business? When most business owners think of branding, they think of color schemes and logos and font choices. While all of these decisions are important, true brand […]
Branding isn’t just for multi-billion dollar companies. Any company can set themselves up for branding success; it just takes a little effort.
The Primm Company believes a brand identity is more than just a font and shapes. Branding encompasses virtually everything a company does: how it sees itself, what it communicates, and how it is presented to the public.
Facebook is a terrific platform for branding to a specific audience. Ads can be targeted based on demographic information available in user’s profiles, including location, age, gender, marital status, interest, groups, work places, etc.
Do your products or services have unique appeal? Are your customers promoting your brand? If not, why not?