by primm | May 3, 2021 | Branding
What makes your business different than your competitors? What qualities set you apart and make you memorable? More importantly, how would your customers answer these questions about your business? When most business owners think of branding, they think of color...
by primm | May 10, 2012 | Branding
When most people think of the term “branding” companies like Apple, Ford, Polo, and Nike come to mind. But branding isn’t just for multi-billion dollar companies. Any company can set themselves up for branding success; it just takes a little effort. The first issue...
by primm | Sep 14, 2011 | Branding
An effective brand identity is more than just a font and shapes. Branding encompasses virtually everything a company does: how it sees itself, what it communicates, and how it is presented to the public. At its best, branding creates a better company by...
by primm | May 5, 2011 | Digital Marketing, Social Media
Facebook is dominating the display ad market in the U.S. Based on research by comScore, Facebook now possesses an estimated 31.2% of the display ad market, up from 15.6% in the first quarter and 25.9% in the fourth quarter of 2010. Facebook is a terrific platform for...
by primm | Jan 14, 2011 | Branding
Getting your brand and message to cut through the noise to reach your customers is increasingly challenging. There’s more noise, more vehicles and more messages than ever. But what if you could get your customers to help spread the word? That’s exactly what Ikea has...
