What makes your business different than your competitors? What qualities set you apart and make you memorable? More importantly, how would your customers answer these questions about your business? When most business owners think of branding, they think of color schemes and logos and font choices. While all of these decisions are important, true brand […]
Branding
Branding Disasters: What We Can Learn From JCPenney
“I believe in trusting men, not only once but twice…in giving failure another chance.” -James Cash Penney Based on his quote above, it’s safe to say that the founder and namesake of the ailing department store JCPenney would support newly reinstated CEO Mike Ullman’s second chance at leading the store back to a semblance of […]
The Greatest Advertising Opportunity Since The Invention of Cereal
Is your brand message working for you or is it working against you? To answer that question, take a moment to step back and step in the shoes of your potential customer. In the above clip from the popular AMC television show Madmen, we find Don Draper making an ad pitch to the decision makers […]
Pinching Pennies on Your Web Site Will Cost You
Why would any business want to stop spending money on one of their most important forms of advertising?
Advertising: Conception, Not Deception
What happens when a company makes false claims?
Effort: The Secret to Branding Success
Branding isn’t just for multi-billion dollar companies. Any company can set themselves up for branding success; it just takes a little effort.