by primm | Dec 20, 2011 | Social Media
We help many businesses convert their Facebook profiles from “personal profiles” to “business pages.” It’s a common mistake for a business owner to set up the company page as a profile, but it’s a mistake that should always be corrected ASAP. It’s not good to “friend”...
by primm | Oct 25, 2011 | Digital Marketing
Pay-per-click (PPC) advertising can be very effective when it’s done well. But all too often, PPC ads simply send visitors to a web site’s home page. In many cases the home page has no content that is relevant to the visitor’s original search query. This...
by primm | Sep 14, 2011 | Branding
An effective brand identity is more than just a font and shapes. Branding encompasses virtually everything a company does: how it sees itself, what it communicates, and how it is presented to the public. At its best, branding creates a better company by...
by primm | Aug 16, 2011 | Digital Marketing
Google recently sent out $100 gift cards for AdWords Express (formerly known as “Boost.”) If you were given a gift card, I say go ahead and use it. But I don’t recommend sticking with AdWords express after the gift card money runs out. Signing up for AdWords Express...
by primm | Aug 5, 2011 | Social Media
Facebook, the world’s largest social network, is expected to generate over $2 billion in revenue from display advertising in 2011 and is on track to be the top online display-ad selling company in the U.S., according to a new study by eMarketer. Here are the 10...
by primm | Jul 27, 2011 | Branding
The best advertisement is a happy customer. A really happy, appreciated, impressed customer. If you have one of these (and I’m sure you do), don’t let them forget how much they love you. The clients who keep coming back and have a high level of satisfaction are often...
