by primm | Mar 26, 2012 | Media Planning
Radio to and from work. Radio at work. Radio at home. Radio in the garage. Radio during car trips. Radio at the gym. Radio at cook outs. Radio alarm clocks. …Do you see where this is going? Radio is a popular media outlet. In fact, according to the Radio Advertising...
by primm | Feb 1, 2012 | Branding, SEO
Maintaining your online business listings is more important than ever. Search engines now localize most of their results based on the location of the user, and GPS-enabled mobile devices rely heavily on accurate business listings to aggregate helpful information....
by primm | Jan 17, 2012 | Digital Marketing, Staff Picks
Equation Research recently conducted a survey for Zmags of 1,500 consumers who own a computer, tablet and/or smartphone. You may be surprised to learn that the connected shopper isn’t a young person who can’t breathe without their cell phone. The survey reveals that...
by primm | Dec 20, 2011 | Social Media
We help many businesses convert their Facebook profiles from “personal profiles” to “business pages.” It’s a common mistake for a business owner to set up the company page as a profile, but it’s a mistake that should always be corrected ASAP. It’s not good to “friend”...
by primm | Oct 25, 2011 | Digital Marketing
Pay-per-click (PPC) advertising can be very effective when it’s done well. But all too often, PPC ads simply send visitors to a web site’s home page. In many cases the home page has no content that is relevant to the visitor’s original search query. This...
by primm | Sep 14, 2011 | Branding
An effective brand identity is more than just a font and shapes. Branding encompasses virtually everything a company does: how it sees itself, what it communicates, and how it is presented to the public. At its best, branding creates a better company by...
