by primm | May 25, 2012 | Branding
A company advertising a great product and being honest is a wonderful thing. But what happens when a company makes false claims? And what happens when said company gets caught in their own lie? More than likely, some bad reviews come out…or even worse, a law suit....
by primm | May 10, 2012 | Branding
When most people think of the term “branding” companies like Apple, Ford, Polo, and Nike come to mind. But branding isn’t just for multi-billion dollar companies. Any company can set themselves up for branding success; it just takes a little effort. The first issue...
by primm | May 3, 2012 | Media Planning, Video Production
While social media is the hot new thing, television has stood the test of time. In America, 99% of households have at least one television, but only around 70% of Americans have a computer at home. The barriers to entry may seem high with television, but the rewards...
by primm | Apr 26, 2012 | Staff Picks
The average person is bombarded by so many different sources of media every day that they simply tune out noise not relevant to them. Companies need to stand out in order to gain attention, which will hopefully lead to more sales. However, there is a difference...
by primm | Apr 17, 2012 | Social Media
Facebook, the world’s biggest social networking site, recently made the “Timeline” platform mandatory for all brand pages. Some people are skeptical of the change, but in this case, change is good. The new platform still has a variety of tools that can help any...
by primm | Apr 3, 2012 | Social Media, Staff Picks
Viral videos have become somewhat of a hot bed of controversy, humor, and creative advertising lately. This is primarily due to the fact that viral videos can be made to target any kind of emotion or topic. Videos range from companies like K-Swiss and Old Spice to...
