Are You Afraid of Advertising?

Advertising can be a scary business. Click the link below to have our Master of Scaramonies write a spooktacular marketing message just for you! Your Spooktacular Marketing Message  

Branding a Lifestyle with Social Media

What do you get when you combine a pop punk band on a two-month long tour, delicious organic cheddar snacks, and Twitter? An awesome example of the right way to use social media, that’s what. Earlier this week, a member of a band called On My Honor tweeted, “One van....

Let’s Get Visual

We live in an increasingly visual culture. What with the booming popularity of social networking sites like Pinterest and photo-sharing mobile apps like Instagram, it seems that today’s consumers are more apt to pay attention to a story told in pictures than one told...

Print Advertising. Alive and Well.

When considering your company’s marketing strategy, you will be faced with naysayers who will tell you that print advertisements aren’t worth the money in light of the low-cost immediacy of marketing via the Internet and social media. Here at Primm, we believe that a...

E-Commerce Done Well

When ecommerce is done well, it can add significant value to the bottom line. The challenge is creating an online experience that drives traffic and builds customer loyalty. One of The Primm Company clients is a luxury brand women’s clothing boutique with two...

No Solicitation: Encouraging Honest Reviews

A decade ago, a business could market itself successfully through a combination of print and web advertising alone. Now, with the prevalence of social media networking in consumer-culture, customers are less prone to take advertising at face value. They want to hear...