Facebook Graph Search: Optimizing Your Business Page

Have you ever wanted to be able to filter and find your Facebook friends who, say, live within 10 miles of you and enjoy rock climbing? No? Well, by golly, Facebook wants to give you the opportunity anyway with its new Graph Search feature. The ever-changing social...

The Anatomy of a Blog Post

Content, content, content. You hear all the time that good content is the backbone of your business’s online marketing strategy and that the company blog is an important part of the content-creation process. If you are new to blogging, especially in the B2B realm,...

Email Marketing Tips | Stand Out From The Crowd

In our meeting this morning, the Primm team got to talking about the benefits and pitfalls of email marketing in this day and age.  A few of us feel overwhelmed by the number of promotional emails we receive every day, while others (probably the ones with better spam...

Direct Mail…Does It Still Make Sense?

Is direct mail still relevant?  That’s a question  many marketers and businesses want (and need) to know as they try to allocate money to the channels that provide the best boost to their ROI.  A few months ago we asked the same question about the modern merits of...