Generation Y, Generation Me, Millenials…whatever you choose to call them, the 18-34 demographic is probably a part, if not the focus, of your target market. But despite their purchasing power, they can be difficult to reach meaningfully. Why? One of the reasons is that Millenials are more suspicious of advertising than their baby boomer parents […]
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The Greatest Advertising Opportunity Since The Invention of Cereal
Is your brand message working for you or is it working against you? To answer that question, take a moment to step back and step in the shoes of your potential customer. In the above clip from the popular AMC television show Madmen, we find Don Draper making an ad pitch to the decision makers […]
The Power of Broadcast Media
The advent of Internet marketing, social media and instant streaming of music and video has caused some people to question the relevance of traditional broadcast marketing via radio and television. Is it still effective or are companies who choose to advertise on radio and TV speaking to an empty room? Read on. Recently, a client […]
Facebook Graph Search: Optimizing Your Business Page
Have you ever wanted to be able to filter and find your Facebook friends who, say, live within 10 miles of you and enjoy rock climbing? No? Well, by golly, Facebook wants to give you the opportunity anyway with its new Graph Search feature. The ever-changing social network intends to update its search algorithm by […]
The Anatomy of a Blog Post
Content, content, content. You hear all the time that good content is the backbone of your business’s online marketing strategy and that the company blog is an important part of the content-creation process. If you are new to blogging, especially in the B2B realm, figuring out where to start can be overwhelming. What does a […]
Email Marketing Tips | Stand Out From The Crowd
In our meeting this morning, the Primm team got to talking about the benefits and pitfalls of email marketing in this day and age. A few of us feel overwhelmed by the number of promotional emails we receive every day, while others (probably the ones with better spam filters) find most of the emails less […]