by primm | May 10, 2013 | Branding, Print Media
“I believe in trusting men, not only once but twice…in giving failure another chance.” -James Cash Penney Based on his quote above, it’s safe to say that the founder and namesake of the ailing department store JCPenney would support newly reinstated CEO Mike...
by primm | May 3, 2013 | Media Planning
Generation Y, Generation Me, Millenials…whatever you choose to call them, the 18-34 demographic is probably a part, if not the focus, of your target market. But despite their purchasing power, they can be difficult to reach meaningfully. Why? One of the reasons...
by primm | Apr 12, 2013 | Branding
Is your brand message working for you or is it working against you? To answer that question, take a moment to step back and step in the shoes of your potential customer. In the above clip from the popular AMC television show Madmen, we find Don Draper making an ad...
by primm | Apr 4, 2013 | Media Planning, Video Production
The advent of Internet marketing, social media and instant streaming of music and video has caused some people to question the relevance of traditional broadcast marketing via radio and television. Is it still effective or are companies who choose to advertise on...
by primm | Mar 14, 2013 | Social Media
Have you ever wanted to be able to filter and find your Facebook friends who, say, live within 10 miles of you and enjoy rock climbing? No? Well, by golly, Facebook wants to give you the opportunity anyway with its new Graph Search feature. The ever-changing social...
