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Pinching Pennies on Your Web Site Will Cost You

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Pinching PenniesA website is more often than not your first impression to potential customers, so why would any business want to stop spending money on one of their most important forms of advertising?

While some companies opt to save money by switching to a web developer that charges less, they usually don’t know what they are getting themselves into.

Is the developer experienced?
Is the developer part-time or full-time?
Will you be able to easily get in touch with the web developer when you need to?
Questions as simple as these need to be asked when cutting costs on something so serious.

We often have clients come in complaining about their previous web developers, how their site was never updated, or how their site traffic dropped significantly after the developer made changes. Don’t let this happen to you.

Get your site developed by a full time staff that is dedicated to your company and your success. In order to avoid web site mayhem, give us a call and start seeing results immediately.

Is Your Web Site Your Worst Employee?

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Too often web sites are low on the priority list, if they make the list at all. It’s easy to treat web updates as “nice to have,” or push managing the site to the end of the day, and then to the next day. Before long, the site is outdated, has wrong information and doesn’t effectively represent your company or organization.

Here’s a tip – treat your web site like an employee. You wouldn’t allow an employee to give out incorrect information or announce an event that already passed, so don’t let your web site do that either. After all, for many people, your web site is the first “employee” they will meet.

Make your web site your top employee by giving it regularly scheduled performance reviews, making sure web updates are an item on your meeting agendas, and keeping it current with new photos and similar updates on a regular schedule. Your web site is working for you 24×7 – make sure it’s communicating the right messages, the right way.

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