“Creative” Shouldn’t Mean “Risky”

The average person is bombarded by so many different sources of media every day that they simply tune out noise not relevant to them. Companies need to stand out in order to gain attention, which will hopefully lead to more sales. However, there is a difference...

Going Viral

Viral videos have become somewhat of a hot bed of controversy, humor, and creative advertising lately. This is primarily due to the fact that viral videos can be made to target any kind of emotion or topic. Videos range from companies like K-Swiss and Old Spice to...

The Connected Consumer

Equation Research recently conducted a survey for Zmags of 1,500 consumers who own a computer, tablet and/or smartphone. You may be surprised to learn that the connected shopper isn’t a young person who can’t breathe without their cell phone. The survey reveals that...

Grant Money for Your Web Site

If you’re a business in Hampton, Virginia, you may be eligible for grant money to help build or improve your web presence! The city of Hampton has an e-commerce grant program designed to assist Hampton businesses in retaining and growing employment and business...

“Hey Kids, This is Advertising.”

Earlier this week, Corporate Accountability International (CAI) and health professionals wrote an open letter to McDonald’s CEO Jim Skinner and took out newspaper ads, asking the company to “retire [their] marketing promotions for food high in salt, fat, sugar,...