Stop Denying It. Social Media is Here to Stay.

You may have heard… “Social Media Marketing is just a fad.” “I don’t think my customers are using social media.” “Why would anyone use Facebook to look for MY type of business?” “I have a four page ad in the Yellow Pages.” “What’s the point?” Let’s get one thing out...

Is Your Web Site Your Worst Employee?

Too often web sites are low on the priority list, if they make the list at all. It’s easy to treat web updates as “nice to have,” or push managing the site to the end of the day, and then to the next day. Before long, the site is outdated, has wrong information and...

The A,B,Cs of PPC (Pay Per Click Advertising)

Pay-Per-Click Advertising is a very complex subject, but to put it simply: Pay-Per-Click (PPC) is advertising you pay for only when your audience interacts with your message. You’ve probably seen these little ads bordering the top and outer right edges of your Google...

What if Your Customers Carried Your Brand to Market?

Getting your brand and message to cut through the noise to reach your customers is increasingly challenging. There’s more noise, more vehicles and more messages than ever. But what if you could get your customers to help spread the word? That’s exactly what Ikea has...