Facebook Graph Search: Optimizing Your Business Page

Have you ever wanted to be able to filter and find your Facebook friends who, say, live within 10 miles of you and enjoy rock climbing? No? Well, by golly, Facebook wants to give you the opportunity anyway with its new Graph Search feature. The ever-changing social...

Facebook Allows Pages and Fans to Talk in Private.

We help many businesses convert their Facebook profiles from “personal profiles” to “business pages.” It’s a common mistake for a business owner to set up the company page as a profile, but it’s a mistake that should always be corrected ASAP. It’s not good to “friend”...

The Many Varieties of Facebook Ads

Facebook, the world’s largest social network, is expected to generate over $2 billion in revenue from display advertising in 2011 and is on track to be the top online display-ad selling company in the U.S., according to a new study by eMarketer. Here are the 10...

The Demographics of Social Media

Ad Age recently examined the demographics of social media (displayed below).  There is some great information here, helpful in developing your social media strategy. The first section compares the population of specific social media platforms to the total population...

Stop Denying It. Social Media is Here to Stay.

You may have heard… “Social Media Marketing is just a fad.” “I don’t think my customers are using social media.” “Why would anyone use Facebook to look for MY type of business?” “I have a four page ad in the Yellow Pages.” “What’s the point?” Let’s get one thing out...