Facebook Graph Search: Optimizing Your Business Page

Have you ever wanted to be able to filter and find your Facebook friends who, say, live within 10 miles of you and enjoy rock climbing? No? Well, by golly, Facebook wants to give you the opportunity anyway with its new Graph Search feature. The ever-changing social...

No Solicitation: Encouraging Honest Reviews

A decade ago, a business could market itself successfully through a combination of print and web advertising alone. Now, with the prevalence of social media networking in consumer-culture, customers are less prone to take advertising at face value. They want to hear...