Branding a Lifestyle with Social Media

What do you get when you combine a pop punk band on a two-month long tour, delicious organic cheddar snacks, and Twitter? An awesome example of the right way to use social media, that’s what. Earlier this week, a member of a band called On My Honor tweeted, “One van....

Stop Denying It. Social Media is Here to Stay.

You may have heard… “Social Media Marketing is just a fad.” “I don’t think my customers are using social media.” “Why would anyone use Facebook to look for MY type of business?” “I have a four page ad in the Yellow Pages.” “What’s the point?” Let’s get one thing out...