You can dramatically increase your leads and customer purchases by sending PPC traffic to a dedicated landing page.
The Many Varieties of Facebook Ads
Here are the 10 different types of Facebook ads available to marketers today.
The A,B,Cs of PPC (Pay Per Click Advertising)
PPC on Google (Google AdWords) is very important, because it can get you on the first page of the results very quickly, even if you just launched your website.