Converting Happy Customers to Brand Evangelists

The best advertisement is a happy customer. A really happy, appreciated, impressed customer.

If you have one of these (and I’m sure you do), don’t let them forget how much they love you. The clients who keep coming back and have a high level of satisfaction are often the greatest evangelists for your brand.

Make them feel important.

Here are several things you can do:
• Send thank you cards.
• Invite them to VIP events, and encourage them to bring a friend.
• Offer them exclusive deals, opportunities and special pricing.
• Reward referrers.
• Ask for their opinions on decisions that would impact them, and listen to what they tell you.

Whatever you can do to make them feel special will be mutually beneficial.

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