“They say that marketing without data is like driving with your eyes closed.”
– Dan Zarrella, Shorty Award Recipient
What is SEO anyway?
Search Engine Optimization (SEO) is the art, science, and intuitive process of editing your website’s metadata (website copy, links, site structure, etc.) in an attempt to increase the quality and quantity of traffic to your website.
Why is SEO important?
In our experience, businesses that did not engage in paid advertising relied on Google for roughly 60-80% of their traffic. If you have a website and are not actively managing your SEO landscape on an ongoing basis, you’re essentially leaving potential user visits, form fills and phone calls to Google’s discretion.
What do I do after I receive my free snapshot?
Not every business can afford an in-house SEO or digital marketing expert, but everyone needs that level of expertise on their side. After receiving your free snapshot you’ll have a better idea of what you need to focus on with regards to your website. If your team needs help working through the suggested changes or need additional information you know who to call…us!