SEO for ROI:
Everybody likes to rank first.
We make sure you matter most to ones that mean the most.
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Let’s just say… you landed in the right spot.
Your business website isn’t generating enough business.
You’re emptying your wallet, paying too much for pay-per-click ads.
Your phone isn’t ringing. Your form fill volume has declined.
If you’re reading this, it means Google still works!
What is SEO?
It’s the behind-the-scenes work content creators and designers do—fine-tuning every detail on and off your site to boost your search rankings and get you noticed.
- We start by reviewing your search rankings and traffic over the past 16 months to understand where visitors come from and which pages they visit.
- We determine how many of your pages Google has indexed, because if Google doesn’t know a page exists, it won’t rank.
- Like you, we focus on the bottom line. We prioritize which pages affect your bottom line and optimize those first.
- We create a Google Analytics 4 dashboard to track key metrics like conversions, engagement by device, and keyword traffic for each optimized page.
- We keep you in the loop at all times by reporting monthly on the value that each of your pages has contributed (i.e., phone calls, form fills, button clicks, video clicks, etc).
PPC SEO Management
Keyword research and strategy
Generic works, but it won’t close the sale. A targeted keyword strategy tailored to your product or service helps uncover low-competition, high-value keywords that attract the right customer.
*Example: In addition to “running shoes,” add keywords like “cross country” and “high performance running shoes” to reach a more specific audience.
Technical SEO
We adjust metadata — the behind-the-scenes info search engines use to understand your site.
*Example: Google doesn’t have eyes. Each image needs context through alt text and proper meta descriptions to help your pages get indexed accurately.
On page SEO
We optimize content and elements on your website to support search engine crawlers.
*Example: Simplifying your navigation menu helps both users and search engines find what they need faster.
Off page SEO
We refine everything off your site (including third-party platforms) to strengthen your online presence.
*Example: Ensure your business name, address, and phone number are consistent across all listings and social media profiles.
E-commerce
We make sure your product pages include all relevant, properly coded information to boost digital visibility.
*Example: Schema markup helps search engines understand your content and improves how your product pages show up in search results.
Conversion rate optimization
Process to garner a desired user interaction using as few clicks as possible.
*Example: Clear calls-to-action and simplified navigation reduce friction and lead to more conversions.
Leverage Primm’s years of digital expertise!
When consumers shop for a product or service, they follow 5 stages or PIEPP when making a purchase decision.
Problem Recognition | Information Search | Evaluation of Alternatives | Purchase | Post-Purchase Evaluation
Here’s an example to break down PIEPP — let’s say your phone just broke.
Stage 1
Problem recognition
Problem that sends a customer online: Oh, no! My phone broke.
Stage 2
Information search
What options are available to me? Should I repair or replace?
Stage 3
Evaluation of alternatives
What is the best option for me?
Which manufacturer should I use?
Stage 4
Purchase
Apple is the best solution for me.
iPhone 16 pro max
Stage 5
Post-purchase evaluation
Am I satisfied with my new iPhone 16 ProMax?
Pay-Per-Click & Search Visibility
If your search rankings aren’t as high as you’d like, PPC is an opportunity to expose your brand to more potential customers. By being proactive with a PPC campaign, your brand recognition will not only increase, it will gain credibility.
SEO vs PPC: Which is right for you?
SEO helps your website rank organically in search results, driving steady traffic and building brand awareness over time. It’s best when you already have enough calls, form fills, or chats to sustain your business and want to grow without ongoing ad spend.
PPC delivers immediate results by placing ads where your customers are searching right now. It’s ideal if you need a quick boost, want to target specific promotions, or fill gaps during slower periods.
Both strategies can work together to maximize your reach—SEO for long-term growth, PPC for fast impact. When your site is fully optimized, any new and informative content will be there for your customers to find without an additional swipe of your credit card.
SEO with no PPC
SEO is less expensive and delivers a higher ROI than PPC.
SEO grows your business over time, working best when you have the patience to achieve scalable growth.
PPC instead of SEO
PPC is a valuable tool if your business needs a quick boost to grow.
It delivers immediate results by targeting customers right when demand arises. Plus, PPC helps you aggressively capture opportunities during slowdowns or seasonal gaps.
SEO & PPC Together?
PPC = short term results
SEO = long term effects
PPC + SEO = the best of both worlds
We fine-tune your budget so every dollar works harder and smarter, delivering real results that grow your business.
What Our Clients Are Saying
Experienced across multiple industries in SEO strategy. We’ve been optimizing websites since the early days of search engines.
Over the past two decades, we’ve continuously adapted to deliver smarter, more effective SEO results for our clients.What does this mean?
Our SEO experience grows with every account — bringing sharper strategies and bigger wins straight to yours. We combine the best strategies across industries to boost your results.
Primm is recognized for maximizing campaign success. Beyond our in-house experience, we have direct support from a dedicated Google representative focused on helping our clients win.
Every Primm account is managed by a real person — no call center, no handoffs. When you reach out, you connect with someone who knows your account inside and out.
A History of Experience
You don’t survive 50 years by doing it wrong.
We’re proud to say that some of our clients have been around since before the internet
—so we must be doing something right.
SEO has evolved.
So have we…keyword stuffing, link chasing, and content for algorithms is outdated. We don’t chase trends. We create useful, high-performing content that ranks and resonates. Because your audience isn’t just searching. They’re deciding.
We create content that answers real questions, earns trust, and builds authority across the platforms your customers actually use.
The integration of AI helps us move faster. Your voice keeps it real. Search is evolving. We make sure your brand evolves with it.