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Public Relations

Public Relations is the Business of Persuasion

When you enlist our team for public relations services we will work to create compelling content with the aim of persuading people to trust and engage with your business. Whether that content is short-form posts through social media, or long-form written media on trusted sites like Buzzfeed, Medium, and local news sites depends on your needs and what you are trying to promote.

No matter the medium, the goal of any PR effort is to build trust and engage with local communities with interesting, relevant, and useful content. We aim to ensure that your audience is informed of your offerings, products, company culture, and differentiating qualities in a conversational and authentic way. When you build trust, you create relationships, and get one step closer to satisfying your customers.

Our PR skill set includes the following:

  • Writing and distributing press releases
  • Video and photographic coverage of events
  • Speech writing
  • Pitch writing for journalism
  • Create and execute special events designed for public outreach and media relations
  • Writing and blogging for the web (internal or external sites)
  • Social media promotions and responses to negative opinions online

The Long Play

In contrast to paid social media advertising and other forms of advertising — which can be very dramatically effective in the short term — public relations is inherently a long-play strategy because campaigns are built on trust and community-building. Regular generation of thoughtful content is a must, and any community interaction positive or negative is taken into account. However, public relations goes well hand-in-hand with other marketing and advertising efforts. Attracting audiences from multiple channels is our specialty at The Primm Company.

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