Every click without
optimization = $$$ out of your pocket.
Collaborate with Primm to make every click count toward your bottom line!
PPC (pay-per-click)
marketing meets demand in real time.
At Primm, we customize your paid search and display campaigns to fit your business—not someone else’s. No two companies are alike, and neither are their Google Ads accounts. Many business owners try PPC on their own, only to overspend. Every click comes with a price—and a misconfigured campaign could make you pay 50% more than you should.
Your Google Ads are not leading to conversions.
You need a new strategy to take over your market.
Your customer base behavior has changed.
Primm can help! Stop wasting clicks and cash.
Let’s fix your ads and grow your bottom line.
What is PPC?
PPC is a digital advertising model where you create search and display ads targeting specific audiences, and pay a fee each time someone clicks your ad.
Our Strategy Focuses On:
Immediate visibility – Your brand appears at the top of search engine results when users search for relevant keywords.
Optimization – Encouraging users to take action, such as visiting your website, calling, filling out a form, or starting a chat.
Efficiency – Minimizing cost-per-click while maximizing click-through rates, all within your set budget.
PPC management
Google search/response ads
Google display ads
Google product listing ads
Youtube ads
Google call only ads
Google web video ads
PPC & Your Digital Marketing Strategy
Every PPC campaign should be underscored with outstanding SEO. Maximize both to achieve the highest ROI. Optimize your site to rank higher in unpaid search results.
Leverage Primm’s years of digital expertise!
Google measures this with its page experience score
While the goal of SEO is to drive consistent website traffic over time, PPC is designed to capture demand as it happens—delivering more traffic in less time.
If your search rankings aren’t where you’d like them to be, PPC offers an opportunity to increase visibility and reach more potential customers. A well-managed campaign not only boosts brand recognition but also builds credibility.
SEO vs. PPC: What’s Right for Your Brand?
Do you have enough calls, form fills, or chat prompts to sustain your business?
If yes, we recommend SEO. It increases brand awareness and conversion rates by helping your site rank organically. Once your site is optimized, new content can continue driving traffic—without additional ad spend. SEO is more cost-effective and delivers a higher ROI than PPC.
If not, PPC can provide the quick boost your business needs. It delivers immediate results, meets customer demand at its peak, and helps fill gaps during slow periods or off-seasons.
SEO is less expensive and delivers a higher ROI than PPC.
PPC = short-term results
SEO = long-term growth
PPC + SEO = the best of both worlds
We streamline your account to ensure every dollar you spend generates business that affects your bottom line.
What Our Clients Are Saying
Primm has been running PPC campaigns since 2002, gaining decades of cross-industry expertise to better serve our clients today.
Insights from every account shape our approach—we apply the best strategies across industries to strengthen yours. As an experienced Google advertising agency, Primm is recognized for driving strong campaign results. Alongside our in-house expertise, we also benefit from direct support from a dedicated Google representative. Each account is personally managed by a member of our team. When you reach out, you’re speaking with someone who knows your goals, history, and strategy—no reintroductions needed.
Primm Can Get You Noticed On These Platforms
We optimize your account to ensure every dollar spent delivers real, revenue-generating results.
Why Primm?
- We’re not bots—we’re real people fully focused on helping your business hit its goals. Our approach is holistic, transparent, and accountable. You’ll receive detailed monthly reports showing exactly how your website is performing.
- No gimmicks or buzzwords. Most clients stay with us for years, but our contracts are always month-to-month.
- You’re never just a number. No ticketing system, no waiting in line. We respond to calls and texts quickly and make changes in real time.
We live in the data.
- That means every setting, each keyword, and every ad account configuration matter. We’re also proficient in managing third party PPC, including Amazon ads, NextDoor ads, Yelp ads, Angie’s List ads, Bing/Microsoft ads, as well as those on social platforms.
Each PPC management plan includes:
- Monthly performance reports
- Real-time access to our team for immediate support if unexpected dips occur
- Proactive campaign optimization—always seeking new features to boost your results
- 100% transparency—you see the reports as we do, with no sugarcoating or spin
You’ve invested in your business. We invest the same effort in your campaign.
Primm’s PPC toolbox includes:
Search PPC ads
A user types keywords in a search engine. Google returns the top paid search ads that address that specific query.
Display PPC ads
Your ad appears on web pages as a banner, sidebar or mid-page image contextualized to where your user is based in relation to a number of data points, including but not limited to zip code, key words, search history, income and interests.
Google Product Listing ads
Ads visually show your product or service with an accompanying description in response to a query in a Google search.
YouTube ads
Pop up before, during or in the middle of what a user is watching on that platform.
Google Call Only
Ads are unique to mobile phones and lead to a user being equipped to dial your business with one click.
Google Web Video ads
Contextualize like display ads except they’re on video inside of a current web page.
Ready to get started?
Get Your Free Digital Report Today
A History of Experience
You don’t survive 50 years by doing it wrong.
We’re proud to say that some of our clients have been around since before the internet
—so we must be doing something right.
