Local SEO:
Nobody can see you if you’re invisible.
Show up. Improve your local SEO to be visible.
It doesn’t matter how good you are at what you do if your customers and clients can’t find you.
Primm makes it easy to improve your SEO, so you show up every day every time with every search.
78% of local searches result in an offline conversion
30% of all mobile searches are related to location
People are 70% more likely to visit Google Business profiles
When Primm optimizes your website for local SEO, we use our comprehensive checklist to ensure you show up.
What does Local SEO entail?
Local SEO is a digital marketing strategy that web developers and content strategists use to edit your site to rank better in search results so you reach your intended audience — the people in your neighborhood, your zip code, your region.
- Key words
- Meta descriptions
- Page titles
- Actual content that speak specifically to your geographic location
When optimizing local SEO, we ensure your company’s name, address, and phone are standardized within all local directories. This includes but is not limited to your local chamber of commerce, your local economic development alliance, and your Google Business location. When information about your business is accurate and consistent, users can find you more easily.
We target local SEO to your specific city, state and zip code.
- Domain authority
- Click thru rate from search results
- User experience and user interface
- Online reputation management
If your business has a physical location or serves a geographic area, it’s critical to optimize your website for local SEO.
We Recommended Local SEO For
Law Firms
Medical Offices
Single Practitioners
Service-Based Businesses
Brick and Mortar Retail
Any Face to Face Businesses
The bottom-line: How can you make $$$, if nobody knows you’re out there?
Your highest clickthrough rates to the links on your site come from people in your city or state. When third party services such as Alexa, Google Voice Search, Siri, Bixby, and additional third party voice-related services leverage local data, you want to hear your name in the mix.
Chat with us about how local SEO services can lead to more foot traffic that leads to new customers. One of our local SEO experts will work with you to tailor a local SEO package so you’re maximizing your reach and your profits.
Primm Can Get You Noticed On These Platforms
The lynchpin of Local SEO: Google Business
Google Business stakes out your name within Google’s system. Claim your Google Business Profile to decide exactly what information Google displays about your business.
Remember 60-80% of third party databases reference your Google Business Profile. That’s why it’s important to leave the impression you want.
Is your business on Google Maps? With more than 65% of smartphone users utilizing Google Maps for local searches, make sure Google Maps is an integral part of your local SEO strategy.
Leverage Primm’s years of digital expertise!
Trouble showing up locally? What’s in your toolbox? Here’s a look at ours.
The Primm Top 10:
The Primm Top 10: Your toolbox to greater visibility and improved ROI
- A local SEO audit that researches your website using our industry-standard marketing tools that determines your visibility within a 7- to 50-mile radius.
- Conducting keyword research and strategy that combines all the data on your current website, Google Analytics 4 and Google Search Console included, in addition to competitive intelligence to determine what keywords, phrases, topics/subjects lend themselves to desired user interactions on your website.
- We brand your Google Business Profile for accuracy by optimizing links, graphics, categorization, photos and descriptions.
- We review your current website and its most visited pages as they affect your bottom line. As part of our on-page optimization strategy, we rewrite content to make your site more effective and visible to your target audience. As part of our on-page SEO checklist, we optimize internal and external links and update all media, which includes but is not limited to images, video, pdfs and any other takeaway.
- We determine where you’re leaving traffic on the table and strategize how to earn it or earn it back.
- We address business citation management, which is just a fancy term for ensuring your business’s name, address and website links propagate to the nation’s top 60 directories. These include Google, Bing, Yelp, the Yellow Pages and more including all the citations you didn’t create.
- Reputation used to be word of mouth. Today it’s critical to safeguard your digital reputation, which includes staying on top of your online presence in the event of negative reviews or disparaging social media posts.
- What’s the other guy doing? We research the top 15 to 20 websites that rank on the first page of a relevant Google search in your area to create a proprietary template with all of the keywords, topics, and information that is consistent across your competitors. From there, we craft content in your brand voice that resonates with both your audience and Google.
- Our in-house copywriters are actual people. We lead with human insight and use AI to support speed, editing, and refinement. You’re not a cliché to us. You’re a client we value. We send you all copy to proof for accuracy and authenticity. Our content length ranges between 600 to 5,000 words on any subject.
- What’s the path from your site to conversion? We find out. Whether you want users to call you for an appointment, sign up for a newsletter, fill out a form or make a purchase, we take a strategic approach to improving the steps to your desired outcome. Less = best. We recommend changes that minimize the number of steps during the conversion process.
What Our Clients Are Saying
Why Primm?
We’re not bots. We’re real people solely focused on helping your business achieve its goals.
Our approach is holistic and we’re accountable to you and 100% transparent about our work, including the results. You will receive monthly reports that detail how every aspect of your website is performing.
We’re no gimmick. No fancy buzz words. While most of our clients have worked with us for years, our contracts are month to month. You’re never a number with us. We don’t have a ticketing system, so there’s no waiting in line. We respond to calls. We respond to texts. We make changes to your social media in real time.
We’re ready to elevate your brand!
We fine-tune your budget so. every dollar works harder and smarter, delivering real results that grow your business.
A History of Experience
You don’t survive 50 years by doing it wrong.
We’re proud to say that some of our clients have been around since before the internet
—so we must be doing something right.
