Nonprofit marketing · Eggleston Services
A mission told through its people
More than two decades of connecting meaningful work, greater independence, and one simple act of giving.
The challenge
Make a wide-reaching mission clear, memorable, and human.
Eggleston's work reaches across employment, home, and community life, but its purpose is personal: helping adults with disabilities build skills, earn paychecks, gain confidence, and live more independently.
The communications challenge was to connect a broad family of services through one story that audiences could understand and remember.
It started with auto
Donate a car. Change a life.
Primm's relationship with Eggleston began in 2001 with CEO Paul Atkinson and the vehicle donation program. The campaign connected donating an unwanted car to job training, employment, and greater independence.
Primm also created the Eggleston logo, an identity still in use today. The auto program remained a powerful way to make the organization's mission tangible to the Hampton Roads community.
What we did
From one program to the full Eggleston story
What started with Eggleston Automotive grew into storytelling for the whole organization. Primm brought together employment support, day services, community engagement and coaching, brain injury services, residential care, and business operations. Across every channel, the through line stayed the same: real people, meaningful work, and greater independence.
The results
A platform built to carry the mission forward
A partnership spanning more than two decades
An enduring logo and people-first platform
More than 1,400 donated vehicles sold in one fiscal year
$1.4 million generated to support Eggleston programs
Vehicle and revenue figures were reported by Eggleston in its 2022 “A Community Treasure” profile.
In their words
The people are the story
Do you like your job? Well, we've got people who love theirs. And you make it possible.
I've been with Eggleston 38 years. I'm so glad to get to work in the morning, I really do. I have a whole lot of friends at Eggleston.
I get paid for what I do and I enjoy it. I like to be independent.
I want to be independent. My dad will be 80 years old next month. I want him to know that I can take care of myself, and I'll be OK.
Like everyone else, children with disabilities will grow up. And as adults need a job and the satisfaction that comes with earning their own living.
My son has Down syndrome and all he could do was hit the ball off the tee. It's not about the competition, it's about having fun.
At Eggleston, we provide real jobs for real people who just need a little help.
It's a lot of trust, and we trust Eggleston to take care of our son.