Legal marketing · Temple Law Group
Came for a website, left with a brand
One of Virginia's leading real estate law firms, finally looking the part.
The challenge
The reputation was earned. The website hadn't kept up.
Temple Law Group is one of Virginia's leading real estate law firms, serving Hampton Roads since 2011, with partners who'd been practicing long before that. The reputation was earned. The website hadn't kept up.
A stock photo of a bridge. A script logo from another era. A wall of text. And a mobile version that collapsed into a plain list of blue links. It looked nothing like the firm clients had trusted for years.
Temple came to Primm for a new site.
What we did
We started with the question a website can't answer on its own.
Who is this firm, and what should it stand for? The answer was a complete rebrand, not a touch-up.
Trust had to be at the center, because that's what clients hire a law firm for, and what Temple had spent years earning. So we built the identity around it and made the T the brand element.
It anchors the logo, threads through the website, and shows up on every business card, brochure and the lobby stanchion. Wherever a client meets the firm, the same quiet signal is there.
Before and after
A before and after that speaks for itself.
The results
A firm that now looks like the one clients already trusted
#1
Ranking for "temple law group," earning a 34% click-through rate
9.0%
Overall search click-through rate across 1,562 impressions
3:58
Average time an organic search visitor spends on the site
65%
Engagement rate from organic search traffic
A complete rebrand carried through logo, website, business cards, brochures and lobby signage
A website that matches the firm's reputation, on desktop and on the phone
Full analytics and Search Console measurement, where the previous site had none
Google Analytics 4 (September 10 – October 22, 2026) and Google Search Console (September 13 – October 21, 2026), covering the site's first six weeks. The previous site carried no analytics, so these figures establish the firm's first measured baseline rather than a before-and-after comparison.
In their words
We love the new website!