Home services marketing · Chesapeake Fence
A fence is only as strong as its strategy.
A connected digital foundation helped a trusted Hampton Roads company turn visibility into measurable growth.
The challenge
A strong reputation needed a stronger digital presence.
When Chesapeake Fence came to Primm in 2015, the goal was growth. Together, we set three tangible targets: increase leads and exposure, build a new website aligned with the company's brand and services, and optimize Google Ads campaigns to compete more effectively.
The existing site was a static homepage with limited links, inconsistent display across devices, and too little content to rank well in Chesapeake Fence's own market.
What we did
Rebuilt the foundation, then drove the right people to it.
We baselined SEO visibility, website analytics, local presence, and pay-per-click campaigns before rebuilding the website from the ground up. Search, display, and video campaigns then put the new experience in front of homeowners and commercial buyers actively looking for fencing and home-improvement services.
The results · first six months
More visibility. More visits. Better engagement.
256%
increase in site users
361%
increase in sessions
180%
increase in pageviews
46%
more organic users
45.8%
lower bounce rate
Built around the real business
Craft, family, and more than 60 years of local trust.
The work puts Chesapeake Fence's people and process at the center. Real workshop footage, finished installations, and a family-company story give customers a clear sense of the experience behind every project.
Social media reels
Useful expertise, built for the scroll.
Short-form video turns Chesapeake Fence's everyday knowledge and craftsmanship into practical, approachable content. Each reel gives homeowners a reason to stop, learn, and remember the brand.
Sales collateral
A clear promise, from first call to finished fence.
This two-page brochure brings the company's history, products, warranties, and four-step installation process into one useful handout. The design keeps Chesapeake Fence's recognizable navy and yellow identity while making every customer touchpoint easy to understand.
The front page does the introducing: sixty years of family ownership, the promise behind every estimate, and the warranties that back the work. The back page does the explaining, walking homeowners through the four steps from first call to finished fence so there are no surprises along the way.
Recruitment
Growing the crew behind the growth.
More leads meant more jobs, and more jobs meant hiring. This social post puts a real installer front and center, leads with the benefits that matter, and gives job seekers one clear next step.
Beyond the numbers
Digital growth supported real-world growth.
Chesapeake Fence hired more qualified staff, expanded into new types of fencing projects, and upgraded its exterior with new signage. The company's digital presence grew alongside the business without losing the local character behind it.
In their words
“The Primm Advertising team is very knowledgeable, efficient and friendly. They designed our company website, created our TV commercials, and handle all of our digital and social media advertising. Our company is so very happy to have Primm as our partner to help us continue to grow our business.”