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Marketing ideas, lessons learned and stories from 50 years of helping businesses grow.
Websites & Digital
Websites that work as hard as your best employee, plus email and e-commerce.
Email Marketing Tips | Stand Out From The Crowd
In our meeting this morning, the Primm team got to talking about the benefits and pitfalls of email marketing in this day and age. A few of us feel overwhelmed by the number of promotional emails we…
Read articleFive E-Commerce Tips For Small Businesses
Every day your business relies on sales transactions to keep the “open” sign on the door and the company mission afloat. When you sell your products from a brick and mortar location, these…
Read articleGrant Money for Your Web Site
If you’re a business in Hampton, Virginia, you may be eligible for grant money to help build or improve your web presence! The city of Hampton has an e-commerce grant program designed to assist…
Read articleIs Your Web Site Your Worst Employee?
Too often web sites are low on the priority list, if they make the list at all. It’s easy to treat web updates as “nice to have,” or push managing the site to the end of the day, and then to the next…
Read articleYour Customers Are Mobile, Are You?
A recent study by the Pew Internet & American Life Project found that, for 25 percent of smartphone users, the mobile device is the primary way they access the internet. A whopping 87 percent say…
Read articlePage Load Time Significantly Impacts
It may not surprise you to hear that slow websites decrease user interaction. No one wants to sit around and wait for a site to load when they could easily visit a faster one instead. What is…
Read articlePinching Pennies on Your Web Site Will Cost You
A website is more often than not your first impression to potential customers, so why would any business want to stop spending money on one of their most important forms of advertising? While some…
Read articleThe Anatomy of a Blog Post
Content, content, content. You hear all the time that good content is the backbone of your business’s online marketing strategy and that the company blog is an important part of the content-creation…
Read articleThe Connected Consumer
Equation Research recently conducted a survey for Zmags of 1,500 consumers who own a computer, tablet and/or smartphone. You may be surprised to learn that the connected shopper isn’t a young person…
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