Blog
Marketing ideas, lessons learned and stories from 50 years of helping businesses grow.
TV, Radio & Print
Why broadcast, print and direct mail still move people.
Direct Mail…Does It Still Make Sense?
Is direct mail still relevant? That’s a question many marketers and businesses want (and need) to know as they try to allocate money to the channels that provide the best boost to their ROI. A few…
Read articleEmbrace Advertising in Every Form
When radio programs rose to popularity, consumers continued to read billboards. And when television shows appeared in millions of American homes, audiences continued enjoying their favorite radio…
Read articlePrint Advertising. Alive and Well.
When considering your company’s marketing strategy, you will be faced with naysayers who will tell you that print advertisements aren’t worth the money in light of the low-cost immediacy of marketing…
Read articleRadio & Millenials Are a Great Match. Here’s why
Generation Y, Generation Me, Millenials…whatever you choose to call them, the 18-34 demographic is probably a part, if not the focus, of your target market. But despite their purchasing power, they…
Read articleTelevision Still Makes an Impact.
While social media is the hot new thing, television has stood the test of time. In America, 99% of households have at least one television, but only around 70% of Americans have a computer at home.…
Read articleThe Greatest Advertising Opportunity Since
Is your brand message working for you or is it working against you? To answer that question, take a moment to step back and step in the shoes of your potential customer. In the above clip from the…
Read articleThe Power of Broadcast Media Norfolk, VA
The advent of Internet marketing, social media and instant streaming of music and video has caused some people to question the relevance of traditional broadcast marketing via radio and television.…
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